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Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
For many organizations, managing and delivering the knowledge contained within documents is difficult or impossible due to technological disparity. Conventional approaches to knowledge
management work within the constraints of disparate platforms, applications, and output devices, and fail to address technological disparity.
Published By: Attivio
Published Date: Apr 07, 2010
The wealth and volume of content and data, including new applications and data sources, cloud computing, SaaS, email, SharePoint and public content, have made information integration more important than ever.
Published By: LogMeIn
Published Date: May 18, 2018
In partnership with Forrester Consulting, Bold360 surveyed 468 businesses across industries with the goal of defining a Customer Engagement maturity model that can serve as a blueprint for those organizations considering how to evolve.
Published By: ForgeRock
Published Date: Mar 22, 2018
What the Internet of Things means for consumer privacy discusses the findings of an Economist Intelligence Unit (EIU) research programme, sponsored by ForgeRock, that explores the privacy
concerns and priorities of global consumers stemming from the Internet of Things (IoT) and related technologies.
Published By: MaritzCX
Published Date: Feb 02, 2018
This e-book presents results alongside an argument that
action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops
Whether you’re looking to make your first eProcurement purchase or expanding technology usage across the full range of spend management process, the Forrester Wave: eProcurement Report identifies leading eProcurement solutions.
This Whitepaper reveals how location services deployed on-premises or in a hybrid cloud can address the needs of enterprises in multiple sectors, helping to improve customer experiences and protect valuable assets.
Learn from five inspiring entrepreneurs as they share their experiences growing their companies. From selling coffee to coding to world travel, they blazed different paths. Now they offer real-world, everyday advice that can make a difference.
Udostepniajac wnioski z badan restauratorom z calego swiata, dzial Oracle Hospitality dazy do wykazania, ze zarzadzanie kadrami i zaopatrzeniem oraz zapobieganie stratom sa globalnymi wyzwaniami, które mozna pokonac poprzez uczynienie technologii kontroli kosztów fundamentem dzialalnosci.
Published By: Microsoft
Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed.
With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them.