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Results 1 - 25 of 67Sort Results By:Published Date | Title | Company Name
Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
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marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction
    
Adobe
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
Published By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
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conversica, leads, lead generation, lead data, customer satisfaction
    
Conversica
Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management
    
Brightcove
Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation
    
Act-On
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
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clickmail, clickmail marketing, email marketing, email service provider, esp
    
ClickMail Marketing
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
Looking for an email service provider or wanting to see if your current ESP is really the right fit? The ESPinator is the easiest, most vendor-neutral way to find the top ESPs that match what you need.
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clickmail, clickmail marketing, email service provider, esp, esp selection
    
ClickMail Marketing
Published By: Logicalis     Published Date: Sep 22, 2014
Video solutions eliminate geographic boundaries and allow you to sit across a conference table from fellow participants, regardless of where they are in the world. By using unified video collaboration solutions for a virtually unlimited number of applications, you can boost productivity and communication throughout your organization, even across the largest of enterprises—allowing you to become more agile and responsive to changing needs. Download this white paper to learn how.
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logicalis, cisco, cisco systems, video communication, video solutions
    
Logicalis
Published By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. It’s not voodoo marketing anymore.
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oracle, oracle eloqua, lead scoring, marketing, sales
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
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oracle, lead nurturing, oracle eloqua, emerging marketing, list management
    
Eloqua
Published By: Bronto     Published Date: Sep 09, 2013
Though the holidays seem far away, leading retailers have already started their holiday planning. Whether your planning has kicked off or you haven’t even started, there are several things that you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic
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holiday marketing, marketing strategies, holiday season, email marketing services/software, list management
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
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email marketing performance, strategic email marketing, email marketing services/software, list management
    
Bronto
Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
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lifelong subscribers, marketing lifecycle, strategic email marketing, email marketing services/software, list management
    
Bronto
Published By: Salesforce     Published Date: Feb 21, 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
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crm, cloud, salesforce, marketing, app
    
Salesforce
Published By: Jive Software     Published Date: Feb 19, 2013
Social Business represents a fundamental shift in how businesses communicate. Don’t be the last to adopt the biggest innovation in corporate communication since email.
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social business software, social business, employee collaboration, employee productivity, brand loyalty
    
Jive Software
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting, email marketing services/software
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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email lists, email subscribers, email marketing, email targeting, case studies
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
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email subscribers, email lists, email list management, email marketing, email targeting
    
PulseConnect
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
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subcribers, email analytics, email acquisitions, subscriber lists, email marketing services/software
    
Act-On
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing
    
Marketo
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.
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bronto, marketing, email marketing, marketing campaigns, social media
    
Bronto
Published By: Bronto     Published Date: Jul 16, 2012
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media
    
Bronto
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