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Results 151 - 175 of 372Sort Results By: Published Date | Title | Company Name
Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
Tags : 
marketo, marketing automation, map, roi, lead scoring
    
Marketo
Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction
    
Aimia
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
Tags : 
ibm, marketing, social media, crm, social crm
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Tags : 
ibm, social business, marketing, social media, marketing management
    
IBM
Published By: Badgeville     Published Date: Feb 13, 2014
Game applications in business result in both long and short-term success. Short-term effects will occur quickly, while proper implementation and use of game psychology will enable business leaders to maintain this success in the long-term. Gain valuable insights into both long and short-term gamification success from these industry visionaries, and learn how to harness the power of games to fundamentally change the nature of work.
Tags : 
gamfiication, gamify, engagement, bunchball, gigya
    
Badgeville
Published By: IBM     Published Date: Feb 10, 2014
The closer your organization gets to your customers, the more successful it will be. Learn how to take customer relationships to a new level of intimacy using a combination of business intelligence and predictive analytics software.
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ibm, king fish media, business analytics, insights, business intelligence software
    
IBM
Published By: join.me     Published Date: Jan 29, 2014
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
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live chat report, social media, purchasing behavior, logmein, internet shoppers
    
join.me
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing
    
Oracle
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Tags : 
b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers
    
Invoca
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketing, marketing automation, email marketing, lead nurturing, small business
    
Marketo
Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Introhive     Published Date: Sep 24, 2013
Whether you are new to sales or have been in the profession for years, download this paper to learn and discover how to become a better sales leader.
Tags : 
crm, sales, social crm, sales process, social selling
    
Introhive
Published By: Marketo     Published Date: Jul 30, 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : 
lead management, channel management, opportunity management, sales cycle, sales pipeline
    
The Mx Group
Published By: Salesforce.com     Published Date: Mar 22, 2013
Just as small businesses come in many varieties, CRM solutions span the spectrum from contact management capabilities all the way to full-featured customer relationship management,
Tags : 
salesforce, crm, crm solutions, crm solutions/software, customer experience/engagement
    
Salesforce.com
Published By: Salesforce.com     Published Date: Mar 22, 2013
Login and get a quick snapshot of the state of your business.
Tags : 
salesforce, crm, salesforce app, customer service, cloud
    
Salesforce.com
Published By: Jive     Published Date: Mar 14, 2013
There's a better way to manage deals
Tags : 
jive, jive software, deals, sales, sales organizations
    
Jive
Published By: Jive     Published Date: Mar 14, 2013
5 ways a social intranet can help you boost output in a single bound
Tags : 
jive software, social media, social marketing, collaboration, collaboration platform
    
Jive
Published By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : 
vocus, search, social, email, publicity
    
Vocus
Published By: Neustar     Published Date: Feb 27, 2013
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
Tags : 
auto verification, loan verification, contact verification, consumer verification, real time verification
    
Neustar
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