The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio.
Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
Published By: Emarsys
Published Date: May 21, 2015
Die meisten Händler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien können Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der für wertvolle Einblicke in diese Daten notwendig ist. Aber dafür ist der richtige Mix an technologischen Ressourcen notwendig.
This white paper provides information on how the marriage of social collaboration, CRM, and performance management presents new opportunities for great sales managers to scale their skills more effectively.
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Published By: LogMeIn
Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
Cybercriminals are stepping up their attacks on financial institutions by gaining control of customer devices with highly advanced man-in-the-browser (MitB) malware and spear phishing attacks. They then conduct real-time credential theft and take over accounts. The main reason for cybercriminals’ continued success is that highly evasive advanced financial malware allows for a wide variety of attacks that are very difficult to detect with traditional fraud prevention technologies.
Cybercrime prevention needs to reach beyond fraud prevention. Organizations also need to consider deployment costs, management complexity, impact to customers and regulatory compliance. This document examines seven best practices for achieving effective, sustainable cybercrime prevention.
Published By: LogMeIn
Published Date: Oct 10, 2014
This report includes five important conclusions, and three of them are channel specific. In each of these cases, we have the benefit of open-ended responses which add true color to the statistical data included in the report.