Businesses today must reduce the risk of security breaches to protect the valuable data within their
organizations. At the same time, IT auditors are increasingly enforcing ever more stringent requirements
on the business. The bottom line is that privileged accounts and privileged access are being targeted by
hackers as a new attack surface and focused on by auditors who are insisting on greater controls around
The right privileged access management solution provides comprehensive protection for your missioncritical
servers with powerful, fine-grained controls over operating system-level access and privileged
user actions. Capable of enforcing access controls on powerful native Superuser accounts—like the
UNIX® and Linux® root and Microsoft® Windows® administrator—this system-level, host-based privileged
access management solution controls, monitors and audits privileged user activity, improving security and
simplifying audit and compliance.
The Dyre family of banking malware is back in the news after researchers recently observed that the malware incorporated tricks to avoid detection in malware sandboxes. Previously, Dyre was most notable for targeting high value bank accounts, including business accounts, and incorporating sophisticated social engineering components to overcome the 2-factor authentication used by most banks.
Published By: Anaplan
Published Date: Mar 29, 2018
As businesses grow more optimistic about opportunities for growth, the pressure is on for sales organizations to meet ever higher revenue targets. In a global survey on sales performance optimization by CSO Insights, 94 percent of respondents said their 2014 revenue targets were higher than last year’s. It’s no wonder that “capture new accounts,” cited by 60 percent of respondents, topped the list of objectives for 2014 in the study.
At the same time, many sales reps are struggling to meet even their current quotas. And in an Aberdeen Group survey, nearly half identified insufficient revenue growth as the top pressure motivating them to pursue sales management initiatives ranging from building out the capabilities of sales teams to improving management practices and investing in technology tools.
Published By: Marketo
Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect.
Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
Published By: LeadGenius
Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Published By: LeadGenius
Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Published By: Engagio
Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.
The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
Yes, your company is a ripe target for fraud - but it doesn't have to be.
Cybercriminals love small to medium businesses, since they have more money in their bank accounts than individuals, but often lack the sophisticated technology and vigilant processes of larger organizations. Gartner estimates that more than 10 percent of small businesses have had funds stolen from their bank accounts.
In this guide, we cover:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM.
We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?”
How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it?
We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this.
So, if your company depends on closing long-cycle, mu