With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
A positive customer experience is a critical competitive differentiator it today's stuttering economic climate. Yet consumers are giving companies a failing grade at a time when the need to be customer centric is being put to the test as never before. This whitepaper by Senn Delaney partner and executive vice president Bill Parsons helps leaders consider whether their company's culture is really as customer-centric as it should be.
CEOs and their senior leadership of most major corporations are usually highly proficient individuals who run their business units or functions efficiently but they may not work as well together to guide the overall firm.
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
To the casual observer, aircraft manufacturer Airbus UK and pharmaceutical giant GlaxoSmithKline (GSK) wouldn't appear to share a lot of common ground. Some would say that the worlds of building airplanes and producing the next blockbuster wonder-drug are light years apart. A closer look shows that these two organizations are more similar than one might initially think.
Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
Interview with Ohio State University President Dr. Gordon Gee
The Ohio State University President Dr. Gordon Gee discusses his passion and progress on creating a "One University", high-performance culture to take the largest university in the U.S. from excellence to eminence. On the global stage, it is part of his vision to build a new model for the university of the 21st century: more agile, more responsive, less insular and less bureaucratic.
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing.
What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Published By: Spredfast
Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Published By: Spredfast
Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and
ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
How retail associates feel about their workplace is more critical than ever to sales, brand image, and customer satisfaction. That’s why retailers who want to stay competitive and relevant to shoppers are using workforce management technology to engage their employees for success.
RIS News recently surveyed senior retail executives to learn their views on the value of employee engagement and what they’re doing — or not — to leverage it for stellar business results.
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?