Published By: Engagio
Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined:
?How companies are utilizing ABM as a strategy
?How organizations are structuring their teams to support ABM
?How ABM can be measured at different stages
?The challenges most organizations are facing regarding ABM
Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing.
Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
Published By: Engagio
Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities.
Read to discover:
- The 14 ABM providers that matter the most and how they stack up
- How to select the right technology partner for your ABM needs
- The Forrester ABM platform evaluation criteria used
- Why Engagio was named a Strong Performer
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
Whether meetings are planned in advance or held when inspiration strikes, Cisco Spark helps you make the most of your team’s time. With continuous collaboration, meetings can feel like a natural part of your workday—not an interruption.
Big data and analytics is a rapidly expanding field of information technology. Big data incorporates technologies and practices designed to support the collection, storage, and management of a wide variety of data types that are produced at ever increasing rates. Analytics combine statistics, machine learning, and data preprocessing in order to extract valuable information and insights from big data.
As BluePearl’s business continues to grow and its strategy evolves, its investment in Cisco® technology is protected. When BluePearl moves to a centralized data center in the near future, all Cisco HyperFlex nodes can still be managed as one integrated infrastructure.
The HX Data Platform uses a self-healing architecture that implements data replication for high availability, remediates hardware failures, and alerts your IT administrators so that problems can be resolved quickly and your business can continue to operate. Space-efficient, pointerbased snapshots facilitate backup operations, and native replication supports cross-site protection. Data-at-rest encryption protects data from security risks and threats. Integration with leading enterprise backup systems allows you to extend your preferred data protection tools to your hyperconverged environment.
Using your allotted resources wisely is admirable. However, have you thought in detail about the real costs associated with using “white box” servers? The Cisco Unified Computing System™ (Cisco UCS®) delivers advantages, including a lower total cost of ownership (TCO), beyond those that white-box servers can deliver.
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals.
Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
IT has the opportunity to completely redefine the role networking plays in the business. But that requires executing on a vision that continuously aligns the network to ever-changing business needs. Fortunately, the right network architectures and supporting technologies required to deliver on that vision are rapidly becoming available. Automation, programmability, self-protecting, and self-healing capabilities move IT away from “keeping the lights on” and provide more time and opportunity to serve as a strategic partner to business initiatives across functional areas.
In the not so distant past, the way we worked looked very different. Most work was done in an office, on desktops that were always connected to the corporate network. The applications and infrastructure that we used sat behind a firewall. Branch offices would backhaul traffic to headquarters, so they would get the same security protection. The focus from a security perspective was to secure the network perimeter. Today, that picture has changed a great deal.
In the past, desktops, business apps, and critical infrastructure were all located behind the firewall. Today, more and more is happening off-network. More roaming users. More corporate owned laptops accessing the internet from other networks. More cloud apps, mean that users don’t need to be on the corporate network to get work done. And more branch offices connecting directly to the internet.
Cisco designs and sells broad lines of products, provides services, and delivers integrated solutions to develop and connect networks around the world, building the internet.
As a global market leader in our industry, we help our customers connect, digitize, and thrive. Together, we change the way the world works, lives, plays and learns.
A new Harvard Business Review Analytic Services global study of more than 300 midsize to large enterprises finds that many executives believe current collaboration tools fall short on supporting the depth, pace, and style of teamwork now required to keep up with today’s most important business imperatives.
Cisco Meraki MS switches are 100% cloud-managed and can be fully configured from any Internet-accessible location before ever being powered on. Simply add the switch serial number (or order number for large deployments) to your network using the Meraki web-based dashboard. Once added, the switch is fully configurable. When the switch is first powered on and connected to the Internet, it will pull its settings from the cloud.
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative. The evolution of IT requires a network that evolves along with IT’s changing requirements – a network that continuously adapts to ever-changing security threats, and evolving digitization, mobility, IoT and cloud requirements.
Our evaluation found that, where Cisco and Huawei both offer all the comparable components for building a campus-wide, wireless and wired, network infrastructure, test after test found that the Cisco package offers certain positive advantages that Huawei does not. Cisco showcased superior performance against the Hauwei wireless solution with a highly developed resource management, hardware, software and security platform to provide the most optimized, trustworthy system to ever customer.
The operation of your organization depends, at least in part, on its data.
You can avoid fines and remediation costs, protect your organization’s reputation and employee morale, and maintain business continuity by building a capability to detect and respond to incidents effectively.
The simplicity of the incident response process can be misleading. We recommend tabletop exercises as an important step in pressure-testing your program.