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Why Traditional ESPs Arenít Cutting It for Email Marketers

By: Adobe
Adobe

Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores todayís greatest challenges and winning strategies for email marketing ó so you can drive true customer engagement, boost business revenue, and add more value to your organization.

Download the report now to learn how you can:

  • Respond to consumers in real time with contextual messaging based on cross-channel analytics
  • Harness the right mix of data, tools and real-time strategies to create more effective campaigns
  • Leverage modern technology and strategies to break free from traditional email service providers 

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Published:  Apr 30, 2015
Length:  15
Type:  White Paper
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy, content management systems, interactive marketing, customer experience/engagement, mobile marketing, direct mail/marketing


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